This month, bareMinerals rolls out its new SKINSORIALS Skincare line and hero product SkinLongevity Vital Power Infusion—described as “a first of its kind lightweight serum essence designed to reawaken and help maintain skin’s most vibrant look of health.”
 
According to the brand, this line challenges the traditional approach to aging, and reflects bareMinerals’ beauty philosophy: that healthy skin is beautiful skin.
 
“I believe it’s time to focus on making healthy choices every single day that energize you and make you look and feel incredibly vibrant, radiant and beautiful,” explains Leslie Blodgett, creator of bareMinerals. “Until now, the conversation around skincare has always been about reversing the aging process, and anti-aging. That thinking is outdated. It’s time to make feeling beautiful the goal.” 
 
Committed to its problem-solving roots, bareMinerals conducted a global skincare survey and discovered that 72% of women feel that despite using skincare products, their skin is not healthy, and 91% of women wish their skincare products provided long-term results. These findings—innately tied to the brand’s belief of delivering healthier alternatives—are the cornerstone of new bareMinerals SKINSORIALS skincare, a line based on the fundamental concepts of healthy-looking skin and longevity.
 
Traditionally, skincare products have been designed to address only certain concerns or specific areas of the skin. “If you think about it, to keep your body healthy you don’t start by taking antibiotics do you,” elaborates Sandy Saputo, chief marketing officer. “You eat right, exercise and take preventative measures. Shouldn’t you do the same with your skin? For us it’s about shifting the conversation from ‘anti-aging’ to a more positive message about longevity and healthy-looking skin,” says Saputo.
 
To tackle the lofty premise of longevity, bareMinerals turned to a location where it’s been reported that women thrive and live longer than most any other place in the world. Okinawa—known as “the island of long life”—is where a plant was discovered growing in the mineral- and vitamin-rich coastal soil that local residents boast as an essential part of their health and enduring wellness: Long Life Herb. This resilient herb grows in the island’s harsh climate, showing its tenacious ability to thrive.  A time-tested and symbolic ingredient, Long Life Herb Extract is the secret behind bareMinerals’ new hero product, SkinLongevity Vital Power Infusion.